JONG CANTIMPRE

NEW LOGO AND BRAND IDENTITY

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For the youth theater group from Pepingen, Jong Cantimpré, we created a completely new brand identity.

We gave the logo a more modern, youthful look without ignoring the original symbolism. In the redesigned logo, you can clearly see the symbolism of the theater with the smiling and sad faces formed by the letters J (black) and C (white). The red color is powerful and gender-neutral, and the emphasis on the E repeats the smiling mouth.